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The sterile, arid environment created by truly jarring and discordant signage and gargantuan billboards is a turnoff. - Jonathan Katz The sterile, arid environment created by truly jarring and discordant signage and gargantuan billboards is a turnoff. - Jonathan Katz The sterile, arid environment created by truly jarring and discordant signage and gargantuan billboards is a turnoff. - Jonathan Katz