Meaning: This quote by Jessica Savitch, a prominent journalist, encapsulates a fundamental principle of journalism and news reporting. Savitch, who was known for her groundbreaking work as a news anchor and reporter, emphasizes the importance of substance over form in television news. In essence, she is asserting that the quality and significance of the content should take precedence over the presentation or visual aspects of television news. This concept is deeply rooted in the principles of ethical journalism and the responsibility of the media to inform and educate the public.

In the context of television news, the idea of substance over form speaks to the need for meaningful and informative content that serves the public interest. While the visual and presentational elements of television news are important in engaging and retaining viewers, Savitch's quote underscores the notion that the core purpose of news reporting is to deliver substantive and relevant information. This can include in-depth analysis, investigative reporting, and coverage of significant events and issues that impact society.

Savitch's assertion also sheds light on the evolving nature of television news and the challenges faced by news managers in balancing the demands of ratings and viewership with the imperative to uphold journalistic integrity. In an era where attention-grabbing visuals and sensationalism can dominate the media landscape, the quote serves as a reminder that the essence of good television news lies in its ability to provide valuable and credible information to its audience.

Furthermore, the quote can be interpreted as a call to action for news managers and journalists to prioritize the substance of their reporting, even in the face of commercial pressures and the competitive nature of the media industry. It underscores the need for news organizations to maintain a steadfast commitment to journalistic principles, including accuracy, fairness, and public accountability.

In the broader context of journalism, the concept of substance over form extends beyond television news to encompass all forms of media. It underscores the fundamental role of journalists in providing the public with reliable and relevant information, regardless of the medium through which it is delivered. In an age of rapidly evolving technology and media consumption habits, the quote serves as a timeless reminder of the enduring value of substantive and responsible journalism.

In conclusion, Jessica Savitch's quote encapsulates a timeless principle that is essential to the practice of ethical and impactful journalism. It serves as a poignant reminder of the vital role of substance over form in television news, emphasizing the enduring importance of delivering meaningful and informative content to the public. As the media landscape continues to evolve, the quote resonates as a guiding principle for news managers, journalists, and media professionals in upholding the integrity and value of journalism in society.