Meaning: The quote by Josh Schwartz, a producer, touches on the challenges of promoting new music in a media landscape dominated by radio and MTV. He highlights the difficulty in breaking through the consolidated platforms and the role of alternative avenues, like independent music platforms, in providing opportunities for emerging artists. This quote reflects the evolving dynamics of the music industry and the increasing importance of alternative channels for music promotion and discovery.

In today's digital age, the music industry has undergone significant transformations. Traditional channels such as radio and MTV, which were once primary platforms for discovering new music, have become more consolidated and commercialized. As a result, breaking through these established platforms and reaching a wider audience has become increasingly challenging for emerging artists. The quote acknowledges this reality, emphasizing the difficulties faced in navigating the current music landscape.

With the rise of digital streaming and online platforms, there has been a shift in how music is consumed and discovered. Independent music platforms and streaming services have emerged as alternative avenues for artists to showcase their work and connect with listeners. This shift has led to the democratization of music promotion, providing opportunities for new and diverse voices to be heard outside the confines of traditional media channels.

Schwartz's statement underscores the role of these alternative avenues as "a really legitimate, viable avenue for getting new music out there." It highlights the importance of platforms that offer exposure to emerging artists and provide a space for their music to be discovered by audiences who may not have access to mainstream channels. This recognition of the value of alternative platforms speaks to the changing dynamics of the music industry and the increasing significance of digital and independent avenues in shaping the music landscape.

In the context of the quote, Schwartz's perspective as a producer sheds light on the challenges and opportunities inherent in the current music industry. Producers play a crucial role in shaping the trajectory of artists' careers and navigating the complexities of the industry. As such, Schwartz's observation carries weight in understanding the impact of industry consolidation on the promotion of new music and the evolving role of alternative platforms in addressing this challenge.

Overall, the quote by Josh Schwartz reflects the shifting paradigms of music promotion and the growing significance of alternative avenues in providing exposure for new and diverse musical voices. It serves as a reminder of the changing dynamics within the industry and the importance of embracing alternative platforms as legitimate and viable channels for the discovery and promotion of new music.