Meaning: The quote "Today's smartest advertising style is tomorrow's corn" by William Bernbach, a prominent businessman, encapsulates the idea that what is considered innovative and effective in advertising today may become outdated and ineffective in the future. The quote suggests that advertising strategies that are currently perceived as sophisticated and cutting-edge are likely to become commonplace and unremarkable over time.

William Bernbach was an influential figure in the advertising industry and is often credited with revolutionizing the field through his innovative approaches to marketing and branding. As the co-founder of the advertising agency Doyle Dane Bernbach (DDB), he played a key role in shaping the modern advertising landscape and his insights continue to be relevant to this day.

The quote reflects the dynamic nature of the advertising industry, where trends and consumer preferences are constantly evolving. What may be considered "smart" or "clever" in advertising today can quickly lose its impact as it becomes overused or outdated. This underscores the need for advertisers and marketers to constantly adapt and innovate in order to stay ahead of the curve.

In the context of advertising, "corn" can be interpreted as a metaphor for something that has become commonplace, outdated, or clichéd. In agricultural terms, corn is a staple crop that is widely cultivated and consumed. Similarly, in the advertising world, certain styles and techniques can become overused and lose their effectiveness as they become more prevalent.

The quote serves as a reminder to advertisers and marketers to avoid complacency and to continually seek new and creative ways to engage with their audience. It emphasizes the importance of staying ahead of the curve and being willing to challenge conventional wisdom in order to stand out in a crowded and competitive marketplace.

One interpretation of the quote is that it highlights the ephemeral nature of trends in advertising. What may be considered innovative and groundbreaking today can quickly become passé as consumer tastes and media landscapes shift. This underscores the need for advertisers to constantly reassess their strategies and remain attuned to the evolving needs and preferences of their target audience.

Furthermore, the quote also speaks to the cyclical nature of advertising trends. Styles and techniques that were once effective may eventually come back into vogue, albeit in a modified form. This cyclical nature of trends in advertising underscores the importance of understanding the underlying principles of effective communication and branding, rather than simply chasing after the latest fads.

In conclusion, William Bernbach's quote "Today's smartest advertising style is tomorrow's corn" offers a thought-provoking insight into the ever-changing nature of the advertising industry. It reminds us that what is considered innovative and effective today may not necessarily retain its impact in the future. By embracing creativity, adaptability, and a willingness to challenge conventional norms, advertisers can strive to remain relevant and impactful in an ever-evolving landscape.