Quotes on Advertising

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

Author: James Adams

The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.

Author: Fred Allen

An advertising agency is 85 percent confusion and 15 percent commission.

Author: Fred Allen

Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.

Author: Christian Audigier

Just advertising departments with legs and high heels.

Author: Richard Avedon

The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads.

Author: Michael Barnes

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.

Author: Jean Baudrillard

Today's smartest advertising style is tomorrow's corn.

Author: William Bernbach

In advertising not to be different is virtually suicidal.

Author: William Bernbach

If your advertising goes unnoticed, everything else is academic.

Author: William Bernbach

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

Author: William Bernbach

Advertising doesn't create a product advantage. It can only convey it.

Author: William Bernbach

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Author: Leo Burnett

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Author: Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Author: Leo Burnett

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Author: Leo Burnett

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Author: Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Author: Leo Burnett

I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience.

Author: Augusten Burroughs

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.

Author: Raymond Chandler

Sanely applied advertising could remake the world.

Author: Stuart Chase

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Author: Stuart Chase

Advertising is the very essence of democracy.

Author: Anton Chekhov

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

Author: Jay Chiat

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Author: Jay Chiat

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Author: Fairfax Cone

Advertising is what you do when you can't go see somebody. That's all it is.

Author: Fairfax Cone

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

Author: Mason Cooley

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

Author: John Crosby

I promised to have no partisan affiliation and no subsidy except advertising.

Author: Benjamin Day

A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper.

Author: Thomas Dooley

You can tell the ideals of a nation by its advertising.

Author: Norman Douglas

I honestly believe that advertising is the most fun you can have with your clothes on.

Author: Jerry Femina

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

Author: Jerry Femina

Advertising - a judicious mixture of flattery and threats.

Author: Northrop Frye

You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.

Author: Dick Gregory

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.

Author: Alexander Hamilton

I went out to some advertising agencies and asked if I could do anything.

Author: Renny Harlin

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

Author: Morris Hite

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

Author: Morris Hite

It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game.

Author: Kin Hubbard

Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.

Author: Brit Hume

The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising.

Author: Mark Hyman

This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records.

Author: Holly Johnson

A viewer who skips the advertising is the moral equivalent of a shoplifter.

Author: Nicholas Johnson

The critic is the only independent source of information. The rest is advertising.

Author: Pauline Kael

In the arts, the critic is the only independent source of information. The rest is advertising.

Author: Pauline Kael

An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems.

Author: Leon Kass

I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique.

Author: Elia Kazan

Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception.

Author: Kenneth Koch

When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.

Author: Rem Koolhaas

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

Author: Christopher Lasch

News represents another form of advertising, not liberal propaganda.

Author: Christopher Lasch

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

Author: Christopher Lasch

Advertising has done more to cause the social unrest of the 20th century than any other single factor.

Author: Clare Luce

You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern.

Author: Ann Macbeth

I walked out with 14 advertising projects.

Author: Peter Max

I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.

Author: Will McDonough

Advertising treats all products with the reverence and the seriousness due to sacraments.

Author: Thomas Merton

Religious advertising is undergoing a dramatic conversion.

Author: Lisa Miller

News is what somebody somewhere wants to suppress; all the rest is advertising.

Author: Lord Northcliffe

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Author: David Ogilvy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Author: David Ogilvy

What you say in advertising is more important than how you say it.

Author: David Ogilvy

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

Author: David Ogilvy

The more informative your advertising, the more persuasive it will be.

Author: David Ogilvy

Never stop testing, and your advertising will never stop improving.

Author: David Ogilvy

Ninety-nine percent of advertising doesn't sell much of anything.

Author: David Ogilvy

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

Author: David Ogilvy

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Author: David Ogilvy

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Author: David Ogilvy

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

Author: David Ogilvy

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

Author: David Ogilvy

Advertising is only evil when it advertises evil things.

Author: David Ogilvy

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

Author: David Ogilvy

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

Author: David Ogilvy

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Author: David Ogilvy

Advertising is the rattling of a stick inside a swill bucket.

Author: George Orwell

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Author: Rosser Reeves

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

Author: Jef Richards

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Author: Jef Richards

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Author: Jef Richards

Advertising is the 'wonder' in Wonder Bread.

Author: Jef Richards

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Author: Jef Richards

Advertising is speech. It's regulated because it's often effective speech.

Author: Jef Richards

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

Author: Jef Richards

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

Author: George Santayana

Advertising generally works to reinforce consumer trends rather than to initiate them.

Author: Michael Schudson

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Author: Michael Schudson

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Author: Michael Schudson

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

Author: Michael Schudson

Sales may lead to advertising as much as advertising leads to sales.

Author: Michael Schudson

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

Author: Terry Semel

Language thus becomes monumental because of the mutations of advertising.

Author: Robert Smithson

We should remember the campaign advertising will be only a smaller portion of the President's total exposure.

Author: Robert Teeter

I can not think of any circumstances in which advertising would not be an evil.

Author: Arnold Toynbee

Many a small thing has been made large by the right kind of advertising.

Author: Mark Twain

Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.

Author: Gore Vidal

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

Author: John Wanamaker

Advertising is legalized lying.

Author: H. Wells

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.

Author: William White

We have always said that advertising is just the icing on the cake. It is not the cake.

Author: Meg Whitman

In advertising, not to be different is virtual suicide.

Author: Thornton Wilder

As advertising blather becomes the nation's normal idiom, language becomes printed noise.

Author: George Will

If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have.

Author: Kit Williams

The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.

Author: Walter Williams

I saw a subliminal advertising executive, but only for a second.

Author: Steven Wright

More traffic means more advertising dollars.

Author: Jeff Zucker