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More traffic means more advertising dollars.
Author:
Jeff Zucker
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I saw a subliminal advertising executive, but only for a second.
Author:
Steven Wright
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The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.
Author:
Walter Williams
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If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have.
Author:
Kit Williams
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As advertising blather becomes the nation's normal idiom, language becomes printed noise.
Author:
George Will
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In advertising, not to be different is virtual suicide.
Author:
Thornton Wilder
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We have always said that advertising is just the icing on the cake. It is not the cake.
Author:
Meg Whitman
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Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
Author:
William White
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Advertising is legalized lying.
Author:
H. Wells
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Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
Author:
John Wanamaker
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Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.
Author:
Gore Vidal
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Many a small thing has been made large by the right kind of advertising.
Author:
Mark Twain
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I can not think of any circumstances in which advertising would not be an evil.
Author:
Arnold Toynbee
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We should remember the campaign advertising will be only a smaller portion of the President's total exposure.
Author:
Robert Teeter
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Language thus becomes monumental because of the mutations of advertising.
Author:
Robert Smithson
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The Internet and Yahoo are firmly established as 'must buys' for brand advertising.
Author:
Terry Semel
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Sales may lead to advertising as much as advertising leads to sales.
Author:
Michael Schudson
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Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Author:
Michael Schudson
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It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Author:
Michael Schudson
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American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Author:
Michael Schudson
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Advertising generally works to reinforce consumer trends rather than to initiate them.
Author:
Michael Schudson
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Advertising is the modern substitute for argument; its function is to make the worse appear the better.
Author:
George Santayana
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Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
Author:
Jef Richards
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Advertising is speech. It's regulated because it's often effective speech.
Author:
Jef Richards
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Author:
Jef Richards
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Advertising is the 'wonder' in Wonder Bread.
Author:
Jef Richards
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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Author:
Jef Richards
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In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
Author:
Jef Richards
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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
Author:
Jef Richards
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Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
Author:
Rosser Reeves
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Advertising is the rattling of a stick inside a swill bucket.
Author:
George Orwell
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
Author:
David Ogilvy
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
Author:
David Ogilvy
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Advertising is only evil when it advertises evil things.
Author:
David Ogilvy
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The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
Author:
David Ogilvy
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
Author:
David Ogilvy
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
Author:
David Ogilvy
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
Author:
David Ogilvy
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
Author:
David Ogilvy
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Ninety-nine percent of advertising doesn't sell much of anything.
Author:
David Ogilvy
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Never stop testing, and your advertising will never stop improving.
Author:
David Ogilvy
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The more informative your advertising, the more persuasive it will be.
Author:
David Ogilvy
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
Author:
David Ogilvy
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What you say in advertising is more important than how you say it.
Author:
David Ogilvy
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
Author:
David Ogilvy
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Author:
David Ogilvy
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News is what somebody somewhere wants to suppress; all the rest is advertising.
Author:
Lord Northcliffe
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Religious advertising is undergoing a dramatic conversion.
Author:
Lisa Miller
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Advertising treats all products with the reverence and the seriousness due to sacraments.
Author:
Thomas Merton
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I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.
Author:
Will McDonough
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I walked out with 14 advertising projects.
Author:
Peter Max
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You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern.
Author:
Ann Macbeth
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Advertising has done more to cause the social unrest of the 20th century than any other single factor.
Author:
Clare Luce
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Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
Author:
Christopher Lasch
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News represents another form of advertising, not liberal propaganda.
Author:
Christopher Lasch
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It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
Author:
Christopher Lasch
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When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
Author:
Rem Koolhaas
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Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception.
Author:
Kenneth Koch
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I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique.
Author:
Elia Kazan
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An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems.
Author:
Leon Kass
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In the arts, the critic is the only independent source of information. The rest is advertising.
Author:
Pauline Kael
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The critic is the only independent source of information. The rest is advertising.
Author:
Pauline Kael
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A viewer who skips the advertising is the moral equivalent of a shoplifter.
Author:
Nicholas Johnson
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This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records.
Author:
Holly Johnson
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The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising.
Author:
Mark Hyman
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Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.
Author:
Brit Hume
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It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game.
Author:
Kin Hubbard
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Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Author:
Morris Hite
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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
Author:
Morris Hite
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I went out to some advertising agencies and asked if I could do anything.
Author:
Renny Harlin
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It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.
Author:
Alexander Hamilton
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You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.
Author:
Dick Gregory
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Advertising - a judicious mixture of flattery and threats.
Author:
Northrop Frye
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That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
Author:
Jerry Femina
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I honestly believe that advertising is the most fun you can have with your clothes on.
Author:
Jerry Femina
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You can tell the ideals of a nation by its advertising.
Author:
Norman Douglas
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A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper.
Author:
Thomas Dooley
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I promised to have no partisan affiliation and no subsidy except advertising.
Author:
Benjamin Day
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The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.
Author:
John Crosby
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Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.
Author:
Mason Cooley
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Advertising is what you do when you can't go see somebody. That's all it is.
Author:
Fairfax Cone
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There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
Author:
Fairfax Cone
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I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
Author:
Jay Chiat
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Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
Author:
Jay Chiat
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Advertising is the very essence of democracy.
Author:
Anton Chekhov
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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Author:
Stuart Chase
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Sanely applied advertising could remake the world.
Author:
Stuart Chase
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It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
Author:
Raymond Chandler
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I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience.
Author:
Augusten Burroughs
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I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Author:
Leo Burnett
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I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Author:
Leo Burnett
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The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Author:
Leo Burnett
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The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Author:
Leo Burnett
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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Author:
Leo Burnett
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Author:
Leo Burnett
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Advertising doesn't create a product advantage. It can only convey it.
Author:
William Bernbach
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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
Author:
William Bernbach
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If your advertising goes unnoticed, everything else is academic.
Author:
William Bernbach
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In advertising not to be different is virtually suicidal.
Author:
William Bernbach
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Today's smartest advertising style is tomorrow's corn.
Author:
William Bernbach
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Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.
Author:
Jean Baudrillard
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Just advertising departments with legs and high heels.
Author:
Richard Avedon
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Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.
Author:
Christian Audigier
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An advertising agency is 85 percent confusion and 15 percent commission.
Author:
Fred Allen
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The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.
Author:
Fred Allen
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If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
Author:
James Adams
