Meaning: This quote by Roone Arledge, a prominent journalist and former president of ABC News and ABC Sports, encapsulates the significance of catering to the interests of the audience when it comes to news coverage and reporting. It highlights the contrast between the response to covering popular sporting events such as the World Series or a Muhammad Ali boxing match, and the reaction to more traditional news stories.

In this quote, Arledge is addressing the challenge of capturing the attention of the audience through news coverage. He suggests that when media outlets cover events like the World Series or a high-profile boxing match, there is a noticeable increase in audience engagement and interest. This is in stark contrast to the response when covering other news topics that may not be as captivating to the general public.

The underlying message in Arledge's quote is that the media must be attuned to the interests and preferences of its audience in order to maintain relevance and engagement. By acknowledging the disparity in audience reaction to different types of news coverage, Arledge emphasizes the importance of aligning news content with the interests of the public.

Arledge's career in journalism and sports broadcasting provides valuable context for this quote. He is widely regarded as a trailblazer in the industry, known for his innovative approaches to sports coverage and his role in shaping the modern landscape of sports broadcasting. His leadership at ABC Sports and ABC News was marked by a commitment to delivering compelling and audience-focused content.

The quote also reflects the evolving nature of news consumption and media trends. In today's digital age, where audiences have access to a wide array of content and entertainment options, the competition for attention is fiercer than ever. Media organizations must continuously adapt to the changing preferences and habits of their audience in order to remain relevant and impactful.

At its core, this quote serves as a reminder for journalists and media professionals to prioritize the interests and preferences of their audience. By recognizing and responding to the topics and events that genuinely capture public attention, media outlets can effectively engage and connect with their audience.

In conclusion, Roone Arledge's quote underscores the importance of aligning news coverage with the interests of the audience. It serves as a compelling reminder for media professionals to prioritize engaging and relevant content that resonates with the public. By understanding and responding to the topics that capture widespread interest, media outlets can strengthen their connection with their audience and enhance the impact of their reporting.