Meaning: This quote by Norman Granz, a renowned jazz music producer and manager, touches upon the economic challenges facing jazz concerts in the United States. Granz was a pivotal figure in the jazz world, known for his advocacy of racial integration in the jazz community and for his innovative approach to concert promotion and management. The quote reflects his keen understanding of the evolving economic landscape of the music industry and the shifting preferences of concert-goers.

In this quote, Granz laments the current economic conditions in the United States, which, in his view, do not support the traditional format of jazz concerts going on tour. He suggests that the prevailing economic climate has made it difficult for jazz concerts to be organized and sustained in a touring fashion. This observation underscores the financial challenges faced by musicians and concert promoters in an era marked by shifting consumer preferences and economic uncertainties.

Granz also points to a shift in audience expectations, noting that people have become accustomed to music festivals that offer a diverse lineup of artists for a set price. This shift in consumer behavior has created a preference for festival experiences over traditional concert tours. Granz implies that this new reality has made it difficult for individual jazz concerts to compete and thrive in the current market.

One key factor contributing to the economic challenges facing jazz concerts is the changing nature of audience consumption patterns. With the rise of digital streaming platforms and the proliferation of music festivals, consumers have more options than ever for experiencing live music. This has led to a shift in the way people engage with and consume music, impacting the demand for traditional concert formats.

Furthermore, the cost of organizing and promoting concert tours has risen significantly over the years. From venue rental fees to marketing expenses, the financial burden on concert promoters and musicians has increased, making it harder to sustain profitable tours. This economic pressure has forced many artists and promoters to rethink their approach to organizing and promoting live music events.

Additionally, the quote alludes to the evolving dynamics of the music industry, where artists and promoters are constantly seeking innovative ways to adapt to the changing economic landscape. In this context, Granz's quote serves as a reminder of the need for creative solutions and strategic planning to navigate the challenges posed by economic constraints and shifting audience preferences.

In conclusion, Norman Granz's quote sheds light on the economic realities facing jazz concerts in the United States. It highlights the impact of changing consumer behavior, rising costs, and the competition from music festivals on the traditional touring format of jazz concerts. However, it also underscores the resilience and adaptability of the music industry as artists and promoters continue to navigate these challenges and seek new opportunities for engaging with audiences in an ever-evolving economic environment.