Meaning: This quote by Norman Granz, a renowned music impresario and producer, speaks to the ideal of evaluating individuals based purely on their talent, rather than on external factors such as connections, background, or appearance. Granz was a pivotal figure in the jazz world, known for his commitment to promoting racial equality and his efforts to provide equal opportunities for musicians regardless of their race or background. His quote reflects his belief in the importance of recognizing and appreciating talent without prejudice or bias.

In the context of the music industry, the quote suggests that sponsors and networks should prioritize talent above all else when considering artists for opportunities such as recording contracts, performance bookings, and promotional support. Granz's vision of a merit-based evaluation system implies a fair and just approach to nurturing and showcasing musical talent, free from the influence of personal connections, social status, or other extraneous factors.

Granz's perspective is particularly significant in the historical context of the music industry, where racial discrimination and unequal treatment of artists were pervasive. As an advocate for racial equality, Granz actively challenged these inequities by organizing integrated concerts and promoting the work of African American jazz musicians such as Ella Fitzgerald, Duke Ellington, and Dizzy Gillespie. His quote can be seen as a call for the industry to move beyond such prejudices and embrace a more inclusive and egalitarian approach to recognizing talent.

Furthermore, Granz's emphasis on evaluating individuals based on talent aligns with the broader societal push for meritocracy and equal opportunity. In an ideal world, talent and skill should be the primary criteria for success and recognition, rather than factors such as privilege or personal connections. By advocating for a system that prioritizes talent, Granz was pushing for a more equitable and just music industry, where artists are given opportunities based on their abilities and potential rather than on external influences.

While Granz's quote reflects an aspirational vision for the music industry, it also acknowledges the reality that, at the time of his statement and even today, factors beyond talent often come into play in the evaluation and selection of artists. In the competitive and often commercialized landscape of the music business, considerations such as marketability, image, and industry connections can influence decisions made by sponsors and networks. Granz's quote serves as a reminder of the importance of striving towards a standard of merit-based evaluation, even in the face of these challenges.

In conclusion, Norman Granz's quote encapsulates a vision of the music industry where talent is the foremost criterion for evaluation and recognition. It reflects his commitment to promoting equality and fairness in the industry, particularly in the context of racial discrimination and unequal treatment of artists. While the reality may not always align with this ideal, Granz's quote serves as a powerful reminder of the importance of prioritizing talent and merit in the evaluation and support of musicians.